The Best Dating Sites in UK 2020

5 Dating Trends that’ll Help You Meet Someone Online in 2017

Would it make you feel old if I told you that the first online dating site,, is now two decades old?


A lot has changed in 20 years, and a lot continues to change as dating sites improve their matchmaking capabilities and overall experience.


So, as 2017 begins, check out some of the hottest trends to watch out for if you're looking to get up close and personal with online dating in the New Year.


Switching Casual for Commitment 

Dating experts predict that in 2017 a lot of people are going to be using dating apps less for casual hook-ups and more for serious commitment. 


"More singles are burned out and want more, deeper meaningful connections. Having sex and getting naked with someone is easy, sitting down for a cup of coffee and having an intimate discussion — that's the hard part,” says therapist Dr Wendy O’Connor.  


As singles start taking online dating more seriously, there are a few ways that sites will follow suit. 

Amped Up Security  

57% of women report feeling harassed online, with the top offending site being Tinder. And more than a quarter of people who have dating apps on their phones are quite happily coupled up already. 


2017’s most successful dating apps and websites will find ways to make dating safer and more effective for singles. 

Elite Singles,a dating site targeted towards busy professionals aged 30-55, has invested big in new security features. They screen for potential scammers based on location, site activity and profile depth (no profile photos/very little info is a major red flag). 


Dating site Zoosk, has also doubled down on safety. They've finely tuned their Photo Verification software to be extremely effective at spotting fake profiles, so singles can be sure that whoever they’re chatting with is the real deal. 


Swapping Out the Swipe

Swiping tools may also be on the way out, as they don’t exactly scream ‘long-term relationship.’


Singles want more, and that includes more information and context about the people they are chatting to.

Serious Singles Pay to Play

Members signing up to paid subscriptions might also be on the rise, as for most singles the extra elements available on a paid site are worth reaching into your wallet for. 

And even thought the price isn’t much - Elite Singles​ charges just £29.95/month if you sign up for 12 months – simply the fact that you have to pull out your credit card to register for these sites weeds out those who aren’t relationship-focused. 

The Match of Your Dreams

If the predictions are correct, online dating will move towards a stronger emphasis on love and marriage in 2017. 

And for many sites, the core of developing real relationships is the matching technology. Elite SinglesZoosk and Match all have their own unique methodology for pairing up singles, and as technology continues to improve and evolve those algorithms will only get better and more in tune with what each individual is looking for. 

Are you pleased with online dating’s ‘turn for the commitment’ as we enter 2017? What other dating trends do you hope stay firmly in the past? 


Advertising Disclosure

This site is a free online resource that strives to offer helpful content and comparison features to its visitors. Please be advised that the operator of this site accepts advertising compensation from companies that appear on the site, and such compensation impacts the location and order in which the companies (and/or their products) are presented, and in some cases may also impact the rating that is assigned to them. To the extent that ratings appear on this site, such rating is determined by our subjective opinion and based on a methodology that aggregates our analysis of brand market share and reputation, each brand's conversion rates, compensation paid to us and general consumer interest. Company listings on this page DO NOT imply endorsement. Except as expressly set forth in our Terms of Use, all representations and warranties regarding the information presented on this page are disclaimed. The information, including pricing, which appears on this site is subject to change at any time.